Our clients request landing page documentation as manuals and specifications. Of course, the documentation produced depends on the audience. Landing pages are important to clients because they are responsible for:
Leading a potential customer to their website
Getting a customer to buy a product or service
Promoting sharing of relevent information about a website
It has become a standard online marketing tool for many. After the landing page has been created and tested the analytical data can be used to fine tune, change, or make additions to an existing online marketing strategy or tactic.
For more information about Technical Writing and Landing pages, check out the links below.